Find the right format for your goal
Not sure where to start? Pick the outcome you're trying to drive and we'll show you the formats that are built for it.
Get your experts in front of the right audience consistently. Build recognition before buyers ever hear from sales.
Move your market from unaware to interested. Generate intent signals your revenue team can act on.
Give your revenue team assets that accelerate deals. Content that does the explaining before the call happens.
Standard Shorts
60-90 second short form videos to educate and engage prospects quickly and encourage sharability, driving prospects towards longer form content and key landing pages.
Premium Shorts
60-90 second short form videos with premium b-roll and motion graphics to educate and engage prospects quickly and encourage sharability, driving prospects towards longer form content and key landing pages.
Fireside Chats (Remote)
Engaging, video-optimized interviews and conversations that go beyond traditional audio formats. 30-45 minutes. Tailored for a visually driven audience, each episode is strategically planned and produced to include on-screen visuals, motion graphics, and text overlays that complement key discussion points.
- Brand Awareness
- Top of Mind Recall
- Retention
- SME Interviews
- Trust Building
- Vertical-Specific Content
- Educational Content
Fireside Chat (On-Site)
The same video-optimized interviews and conversations format as the Remote Fireside Chat elevated with an on-site production — higher visual quality richer atmosphere and more dynamic on-camera energy.
- Brand Awareness
- Top of Mind Recall
- Retention
- SME Interviews
- Trust Building
- Vertical-Specific Content
- Educational Content
Testimonials (Remote)
Compelling, credibility-building video case studies designed to nurture trust and accelerate the buyer journey. These videos feature real customer success stories, either as direct-to-camera testimonials or repurposed from podcast interviews, and are optimized for distribution on platforms like LinkedIn and YouTube.
- Lead Generation
- Technical Audiences
- Conversion Funnels
- Explainer Videos
- Features & Benefits
- Solution Overviews
Testimonials (On-Site)
Everything in Testimonial (Remote) + Multi-Camera Setup On-Site.
- Lead Generation
- Technical Audiences
- Conversion Funnels
- Explainer Videos
- Features & Benefits
- Solution Overviews
Spotlights (Remote)
5–10 minute educational videos, recorded with your SME, designed to increase brand awareness and support SEO efforts. Includes standard motion graphics (approximately 30%) to enhance visual storytelling and boost engagement. Delivered in 16:9 format, with a custom thumbnail and post description included.
HighLights available as an optional add-on — up to 3 standalone 60–90 sec videos, cut from your SpotLight recording and optimized independently for social.
- Thought Leadership
- Educational Deep Dives
- Mid-Funnel Nurturing
- SEO
- Thought Leadership
- Technical Insights
- Case Studies
- Emerging Trends
Spotlights (On-Site)
5–10 minute educational videos, recorded with your SME, designed to increase brand awareness and support SEO efforts. Includes standard motion graphics (approximately 30%) to enhance visual storytelling and boost engagement. Delivered in 16:9 format, with a custom thumbnail and post description included.
HighLights available as an optional add-on — up to 3 standalone 60–90 sec videos, cut from your SpotLight recording and optimized independently for social.
- Thought Leadership
- Educational Deep Dives
- Mid-Funnel Nurturing
- SEO
- Thought Leadership
- Technical Insights
- Case Studies
- Emerging Trends
SpecLights
60-90 second explainer video focused on brand awareness, value proposition, and/or product/service offering. Human-less, voice over, b-roll, motion graphics, sound. Optimized for social media and landing pages.
- Sales & Prospecting
- Technical Audiences
- Lead Generation
- Explainer Videos
- Features & Benefits
- Solution Overviews
- Video Sales Letters (VSLs)
3D SpecLight
60-90 second 2D/3D hybrid explainer video focused on brand awareness, value proposition, and/or product/service offering. Human-less, voice over, b-roll, motion graphics, sound. Optimized for social media and website landing pages.
- Sales & Prospecting
- Technical Audiences
- Lead Generation
- Explainer Videos
- Features & Benefits
- Solution Overviews
- Video Sales Letters (VSLs)
LimeLight Ads
15-30 seconds animated video with stats and/or specs for ads and retaregeting or top of funnel content.
Two tiers. One content engine.
Start with the formats built for consistency
Remotely produced and fast to turn around. Core Videos establish your brand voice, warm your audience, and publish consistently while you discover which stories land hardest.
Go deeper with higher-impact storytelling
Once you know what's working, Premium Videos move target accounts from awareness to real consideration. Formats built for thought leadership, product storytelling, and campaign performance.
